Jimmy Choo – secret to his success

Jimmy Choo founded his company with Tamara Mellon, who was an editor at Vogue UK, in 1996. The company quickly established itself for its high end designs in handbags and shoes and only five year later Jimmy Choo sold his half share in the company for £10 million. Now Jimmy Choo spends his time on his couture collection, licensed around the world as Jimmy Choo Ltd. Top clients can view the Jimmy Choo ready-to-wear range at the Connaught Street in London by appointment only. This range includes the exclusive handbags for which Jimmy Choo is famous, and celebrities are regularly photographed wearing them.
Tamara is still the creative influence for many of the designs that are launched in the Jimmy Choo brand and the company has been like a supercharger since its partnership in 2001 with Equinox Luxury Holdings.